adidas Sportswear drops new Z.N.E. Collection

Today, adidas reveals its latest drop from all-new Sportswear label, the Z.N.E. collection. A collection of comfy and relaxed fits built with innovative materials including AEROREADY technology and four-way stretch fabric for maximum comfort. The collection of hoodies, trackpants, tees and shorts, offers a minimalist and distraction-free design, ideal for everyday and fan centric occasions.

Debuted by icons at the forefront of style and sport, the campaign brings together global superstar, actor and producer Jenna Ortega, actor and model Hoyeon, Lioness and Manchester United’s star forward Alessia Russo, Germany’s footballer and Olympic champion Melanie Leupolz, Minnesota Timberwolves record-breaking shooting guard Anthony Edwards and actor David Yang. Whilst showcasing the range of comfort-first looks, each also share how it helps to keep them in the moment, whether supporting or representing their national team, watching their favorite artist perform live, or kicking back and binging the latest fandom series this summer.

Speaking about the collection, Jenna Ortega, said: “I grew up playing soccer, as did my entire family. It was our favorite sport to watch and play together. I just love how the competitive spirit of the game makes you stay in the moment. The latest drop of the Sportswear label, adidas Z.N.E. is perfect for just that - comfortable, and easy to throw on to watch for any sporting event.”

From performance to lifestyle, the new collection remixes the original design, fusing it with adidas’ AEROREADY technology and stylish yet subtle features, all whilst maintaining adidas Sportswear’s comfort first DNA. Embracing a stripped-back aesthetic that can be styled in various ways to suit individual style, the key looks from the collection include:

Speaking about the new drop, Tricia Shumavon, VP Product Apparel at adidas, said: “With the Women’s World Cup on the horizon, fans across the globe will be coming together to celebrate their national teams, so we set out to create a range of looks that keeps their fan experience comfort-first. Featuring an exclusive federation expression, set to debut on the players as they enter the pitch and during the anthems, the full tracksuit look is designed to keep athletes in-the-moment, with its distraction-free aesthetic, as they step out on to the pitch to represent their nation. But even beyond sport, we know that there are a range of occasions where people just want to relax and feel comfortable, so this collection of everyday looks is built to provide exactly that, all whilst keeping style front of mind this summer.”

Speaking about the new line and being a face of the label’s latest collection, Hoyeon shared: “When it comes to my personal style, I like to keep it simple. I usually go for a minimalistic look with clean colors or subtle details. That's why I really like the Z.N.E. collection. Each piece is simple and versatile and can be worn for different seasons and occasions, whether I'm on set or at a concert. I enjoy mixing and matching to create new looks while still being comfortable and stylish, no matter what I'm doing.”

adidas Sportswear’s Z.N.E. collection will launch worldwide from June 27, on the adidas website, in stores and via the adidas app.

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adidas Sportswear drops new Z.N.E. Collection – A fresh, comfort−first collection debuted by Jenna Ortega, Hoyeon...